Amazon’s Prime Video with Ads Hits 315M Viewers, Bolstering AMZN Stock Prospects
Amazon’s Prime Video has surged to 315 million monthly ad-supported viewers globally, up from 200 million in April 2024, as revealed at the company’s unBoxed event in Nashville. The ad-supported tier, offering content with commercials at a lower cost than the ad-free version, underscores Amazon’s expanding foothold in streaming and digital advertising.
The milestone reflects Prime Video’s diversified content strategy, spanning original series, live sports, and free channels. Internal data from September 2024 to August 2025 indicates regional variations, but the overall trajectory signals robust monetization potential. For investors, this growth reinforces confidence in Amazon’s ability to monetize its audience and compete in the crowded streaming landscape.